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Advertising Standards Authority for Ireland Puts Restrictions On E-Cigarette Ads

By | September 18th, 2015 | Modified - September 18th, 2015
Advertising Standards Authority for Ireland Puts Restrictions On E-Cigarette Ads
Advertising Standards Authority for Ireland Puts Restrictions On E-Cigarette Ads – Image Credit: Lindsay Fox via Flicker

The Advertising Standards Authority for Ireland (ASAI) has implemented new standards which adds regulations to how e-cigarettes can be advertised and marketed. The new standards make it clear that e-cigarette packaging and advertising cannot contain health claims unless authorized to do so.

E-cigarette makers cannot glamorize their products through the use of health professionals or celebrity endorsements, cannot encourage non-smokers to use e-cigarettes, cannot design marketing and advertising to appeal to children under 18, and cannot use any branding that may be associated with a tobacco brand.

The Irish Cancer Society was pleased with the new rules. Eoin Bradley from the Irish Cancer Society said the marketing of e-cigarettes had been “very much along the same line as the old tobacco industry”.

The Irish Cancer Society’s concern is:

“The last thing we want to see is for e-cigarettes to mock up or pretend to be something which looks very similar to tobacco.”

It does not want to see the e-cigarette industry use the hugely successful branding and marketing for tobacco industry to grow itself into an uncontrollable monster. Eoin Bradley doesn’t want the e-cigarette industry to undermine the message that quitting tobacco is vitality important for minimizing cancer risk and for supporting good health.

Irish Cancer Society indicated that Irish e-cigarette smokers rose from 134,000 in July 2014 to 210,000 in March 2015. This was an unsettling rise in the number of e-cigarette smokers and now maybe the new regulations will slow that rise in number.

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Alklaine Plant Based Diet
Alklaine Plant Based Diet

About Author:

Aqiyl Aniys is the author of the book Alkaline Herbal Medicine, the Alkaline Plant Based Diet book, and the children's book, Faith and Justice eat an Alkaline Plant Based Diet." He received a certificate in plant-based nutrition from Cornell University, a BA in Organizational Behavior and Communications from NYU, worked as an elementary school teacher, and studied social work. He enjoys boxing, kick boxing, cycling, power walking, and basically anything challenging, and his alkaline plant-based diet supports all that he does. Learn more about transitioning to avegan diet using the Dr. Sebi nutritional guide.

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